According to the Dictionary, a doctor is someone who is “skilled in or specializes in healing arts”. This is a person who “restores, repairs, or fine-tunes” for their client. A doctor is usually chosen based on their experience with the ailment, their location, their reputation, their skill set and their quality of service.
I find it an interesting parallel that most people want to choose a photographer based on similar qualifications. Â Plus, depending on the circumstances, finding the appropriate photographer can be as vital as finding the right doctor.
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Imagine if you had severe abdominal pain. Â You describe it to a friend who then produces a scalpel and says “This is the best scalpel money can buy; let me help!” Â Would you have faith in his ability to help you? Â Wouldn’t that be like hiring a friend with a nice camera to photograph your wedding? Â Granted, you won’t die from the result of bad photography but the pain could be very similar!
EXPERIENCE: Â I think most people in need of a serious operation would want a surgeon with years of experience compared to an intern. Â Not only would they have the experience to do it right but also know what to do if things go WRONG. Â A great photographer will not only have the extensive experience but also know what to do if they encounter, say, awful lighting conditions. Â For example, did you know that when you go from shooting outdoors to indoors (like a church dressing room with flourescent lighting,) that the colors will change drastically if the photographer doesn’t know how to compensate using the proper camera/flash settings? Â If they don’t know what they’re doing you could wind up with sickly green skin tones.
LOCATION: A photographer should also be within a certain proximity to their client. Let’s say you plan a destination wedding. Â Would you be comfortable trusting a photographer who you can’t meet until the day-of? Â Not only that, how do you verify that they have the skills needed? Â Many destinations or resorts have a staff of photographers that will work cheap enough so the resort can mark up their services to make their own profit. Â Great photographers simply don’t work “on the cheap.” Â I feel the worst part is when you return home your images are still thousands of miles away and your recourse is extremely limited if there are ever any problems. Â It would be almost impossible to get any personalized customer service unless your photographer lives in your town. Â Imagine how much better it would be when you can get to know your photographer as a friend but then still meet with him AFTER the wedding when your album is ready for proofing. Â How about when babies come along as well?
REPUTATION: The photographer you choose for any shoot should have a good reputation in their community. Â If you are looking for a wedding photographer, you can check with other wedding vendors. Â A vendor recommendation can be extremely valuable; even more so than a friends referral. Â For example, I’ve worked with some great DJs but also some terrible ones. Â At one wedding the DJ was so bad, the venue coordinator told me she was putting him on the black list. Â Later, though, I heard a guest request a song and he played it. Â She thought he was the best DJ in the world; apparently for that reason alone. Â What if she referred him to YOUR wedding? Â You actually can’t predict what a DJ will do on your special day but OTHER VENDORS can give you insight that nobody else can.
SKILL SET/SPECIALIZATION:Â Keep in mind that a photographer who is great at one thing might not be great at others. Â A great portrait or nature photographer will not automatically be great with a wedding or a bar-mitzvah. Â These two life events have aspects that happen so quickly and will often be missed by someone who doesn’t have extensive experience in that event; many parts of these events can’t be re-shot. Â Not only that, the ability to anticipate what will happen and “knowing where to look” in a wedding only comes after scores and scores of previous weddings.
TURNAROUND: Would you see a doctor whose patients take way longer than average to get well? Â I know of couples who still haven’t seen their wedding images 3 months after the wedding and some don’t get their album for a year!! Â Thanks to help from my assistant, Chelsea, we’re excited to have your album done the first week after your wedding and the images ready for viewing the second week!